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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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90 days
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2 years after last activity
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30 minutes after last activity
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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6 months after last activity
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2 years after last activity
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Used by Google Analytics to determine which links on a page are being clicked
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ID used to identify users
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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